Take a break for good
The perfect balance of chocolate, praline and crispy wafer, there's a reason KITKAT® is enjoyed in more than 80 countries. The iconic brand is an international symbol for hitting the pause button on life to enjoy a well-earned break.
But if breaks are good for people, why can’t they be good for the world too?
Cocoa farming communities are at the heart of making those chocolate breaks possible. That’s why ensuring that the livelihoods and environments of cocoa-farming communities thrive is critical for the future of chocolate.
In 2016, KITKAT® became our first global confectionery brand at Nestlé to source all its cocoa from the Rainforest Alliance-certified Nestlé Cocoa Plan starting in Europe. We follow a mass balance approach, meaning that the total quantity of cocoa purchased from Rainforest Alliance Certified farms is equivalent to the total amount used in manufacturing your KITKAT®. Today, we are sourcing for our key KITKAT® factories in Europe, traceable cocoa liquor sourced from cocoa farming families that are part of Nestlé’s Income Accelerator Program and cocoa sourced from the Nestlé Cocoa Plan including volumes of Rainforest Alliance certified mass balance cocoa and Nestlé Cocoa Plan volumes.
Nestlé reached in 2023, 85.5% of the cocoa sourced through the Nestlé Cocoa Plan and aiming to reach 100% by 2025.